Confidence In Type

Viutti Make Up is a social media campaign centered around a simple idea: makeup can be a form of self-expression, but confidence comes from within. The series was created to communicate empowering messages to women through bold, positive, and emotionally engaging visual content.

My role focused on the visual direction and graphic design of the series, with typography becoming the primary storytelling tool. I experimented with expressive lettering, contrasting typefaces, scale, composition, and handwritten styles to give each statement a distinct voice while keeping the collection visually connected.

The result is a series that balances message and aesthetics, combining expressive typography with photography, color, and subtle graphic elements. The goal was to create posts that could immediately capture attention in social feeds while making the message itself the hero of the design.